I love words. I live the nuances and finer meanings that can be created through language. I love the way words can create images and feelings. But I am also learning to love the power of using fewer words. Seeking more information about using language thoughtfully and mindfully, I came across this article 'The psychology of Language', which summarises the work of neuroscientist and author of the book Words can change your Brain, Andrew Newberg. It highlighted some interesting points.
- facial expressions (especially smiling) cause strong emotional reactions so matter more than tone of voice
- talk no longer than 30 seconds (or one to two sentences) in a given conversation - the human brain can't take any more in
- use fewer words - be more concise
- ask questions that start with why, what who, when, how as opposed to would, do you think, should, is
- remove is statements - few things can be simply or completely categorised in the way these statements imply
- use personal pronouns and people's names
- use the word because more - people like to know why
- instantly, new and free are remarkably persuasive
- make three positive comments for every one negative
I particularly like this last one!
Others I have focused on include:
- avoid words that portray extreme thinking or permanence E.g. always, never, so, completely, totally, is
- introduce words that acknowledge that we are multi-dimensional E.g sometimes, can be, in part, one perspective on this is...
- pause
What have you found in terms of making language work for yourself and others?