No need for words of my own - I just want to borrow those of Hadley Freeman in this article about why feminism doesn't need rebranding - people just need to stop making excuses:
I wish feminism were more complicated because it would explain why so many people misunderstand it. But it is actually amazingly simple: it is a belief in gender equality. There are complications within it, but that's all it is. The reason it has a special name is because equality is not the human race's default position and only a very wealthy, white, heterosexual man could possibly think otherwise.
As I grew older, I came to like makeover scenes a lot less because it became obvious to me that it wasn't the woman who needed making over, it was everyone else who needed an open mind. Feminism doesn't need a makeover, a rebranding, a softer sound or even a gold necklace: some people just need an education.
I wish feminism were more complicated because it would explain why so many people misunderstand it. But it is actually amazingly simple: it is a belief in gender equality. There are complications within it, but that's all it is. The reason it has a special name is because equality is not the human race's default position and only a very wealthy, white, heterosexual man could possibly think otherwise.
As I grew older, I came to like makeover scenes a lot less because it became obvious to me that it wasn't the woman who needed making over, it was everyone else who needed an open mind. Feminism doesn't need a makeover, a rebranding, a softer sound or even a gold necklace: some people just need an education.